South East Asia is a melting pot of flavours, and is home to some of the best food and restaurants in the world. The Lambassador initiative seeks to celebrate this food culture, and to make True Aussie lamb more accessible for everyone.

Drawing greater awareness to the versatility and amazing flavor profile of Australian lamb, the Lambassador Initiative is wholly owned by Meat & Livestock Australia, a not-for-profit organization, as part of its True Aussie brand to bring natural, free range, pasture raised, grass-fed, high quality beef and lamb to the world.

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